Three Reasons People Will Listen To Your Message

Three Reasons People Will Listen To Your Message

The problem most of us have with writing impactful mission statements, vision statements, About Us, or other organizational descriptors is that we are too close to the topic. We end up talking about ourselves and using too much lingo. People’s natural inclination is...
Two Important Reasons To Write A Mission Statement

Two Important Reasons To Write A Mission Statement

Think for a moment about the amount of information coming at you each day. The messenger has but seconds to get through to you. This fact demands that you work on crafting a clear, concise message about who you are and what you do for two vital reasons. Reason #1 It’s...
Writing a Mission Statement is Like Writing a Short Story

Writing a Mission Statement is Like Writing a Short Story

A mission and vision statement are meant to succinctly explain the essence of your organization, cause, service, or product. When crafting the perfect mission statement, it helps to think of it like a great short story. Some of the best known and loved short stories...