by quotediva | Dec 5, 2016 | Uncategorized
The problem most of us have with writing impactful mission statements, vision statements, About Us, or other organizational descriptors is that we are too close to the topic. We end up talking about ourselves and using too much lingo. People’s natural inclination is...
by quotediva | Nov 1, 2016 | Uncategorized
The mission statement should describe in one (two if needed) sentence how, who, where about your organization. It is also important to reveal what’s unique about your endeavor. Describing the unique aspect is like a special call for your audience, i.e. customers,...
by quotediva | Aug 24, 2016 | Branding/Design
No one knows your business or organization better than you, which is why you need help writing anchor descriptions such as mission and vision statements, a tagline, and about us. You are likely too close to the information and ideas. The greatest value a writer can...
by quotediva | Jun 24, 2016 | Uncategorized
Think for a moment about the amount of information coming at you each day. The messenger has but seconds to get through to you. This fact demands that you work on crafting a clear, concise message about who you are and what you do for two vital reasons. Reason #1 It’s...
by quotediva | Jun 10, 2016 | Grow
A mission and vision statement are meant to succinctly explain the essence of your organization, cause, service, or product. When crafting the perfect mission statement, it helps to think of it like a great short story. Some of the best known and loved short stories...
