The mission statement should describe in one (two if needed) sentence how, who, where about your organization. It is also important to reveal what’s unique about your endeavor.
Describing the unique aspect is like a special call for your audience, i.e. customers, clients, followers.
A community might have five or more organizations tackling the same problem as you. What’s the differentiator that helps people know you are right for them?
When writing for our clients we use a phone or email interview process to ask the questions you want customers to ask you. This helps us draw out what’s unique.
Make a quick list of what makes you different from others. Think about how you do things, where you do them, who you specialize in serving, why you do what you do.
Here are a few recent examples from our files to get your mental juices flowing:
________ is a minority owned geotechnical and environmental engineering firm. Our loyal client relationships result from consistent delivery of practical, cost-effective solutions by a rapidly expanding team of passionate engineers and scientists across fourteen states.
__________ is a SBA certified Woman Owned Small Business and a Service-Disabled Veteran-Owned Small Business driven to deliver high quality CMMI® integration consulting and process improvement appraisals to the IT industry, since 2006.
______ provides friendly and helpful in-person assessments on behalf of financial institutions with out-of-touch customers.
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