Writing a Mission Statement is Like Writing a Short Story
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Writing a Mission Statement is Like Writing a Short Story

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A mission and vision statement are meant to succinctly explain the essence of your organization, cause, service, or product. When crafting the perfect mission statement, it helps to think of it like a great short story.

Some of the best known and loved short stories entertain because they follow the five key elements of a story: character, setting, conflict, plot, and theme.

Fill in the blanks for your situation below, and you’ll have the makings of a great mission and vision statement.

Character: Who are you, what do you represent?

Setting: Where are you and where will you go?

Conflict: What problem do you solve, why does the world need you?

Plot: What’s your “why” and how do you get things done?

Theme: What’s your underlying message or big idea?

Already have your mission statement done? Share it here in a comment to inspire others to write theirs.

Need help? We’re here to help you write a great mission statement and more.

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