A mission statement is putting detailed intention into words. When we write a mission statement with someone, whether for an organization or individual, we ask the old school journalism pyramid questions: who, what, why, where, and when.
The purpose of these questions is to help someone think out loud about the actions they want to take day-in and day-out that will most likely lead to their vision.
Stating your mission is just the beginning. It’s a million small actions that lead you to practice and implementation of the mission. You must be honest with yourself about what you want to do and are willing to do for who, why you’ll do it, where you’ll do it when you’ll do it, and how.
Sometimes it’s hard to be honest with ourselves about what we are willing to do. People often develop a grandiose-sounding mission statement, but it does not reflect what the organization can do overtime.
Get with your team or alone and ask these questions:
- What are we going to do?
- How can we do it better than others?
- What are the first three steps that will be necessary to get this going?
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