As a multinational bank executive, chances are that you’re here for ideas on refreshing your mission statement versus starting from scratch. An effective mission should be the centerpiece of any repositioning effort and drive your strategy. It should also be easily understood by clients and employees from a wide range of cultures. Read the examples below from the world’s top banks to see how they’ve crafted their missions.
JPMorgan Chase & Co. 270 Park Avenue, Midtown, Manhattan, New York City
Description JPMorgan Chase & Co offers financial services, investment banking, financial transaction processing, asset management and private equity in more than 60 countries. It started its existence as The Manhattan Company, in 1799.
Citigroup Inc. 399 Park Avenue New York, NY 10043
Slogan / Motto Responsible Finance
Description Citi is a global financial group established in 1812 as City Bank of New York. It is active in over 160 countries worldwide.
Bank of America Corp. 100 North Tryon Street, Charlotte, NC 28255
Slogan / Motto Building Better Money Habits™
Description Bank of America offers financial services through locations in more than 40 countries. Its first heritage bank, The Massachusetts Bank, was founded in 1784
Royal Bank of Canada Suite 600, 200 Bay Street Toronto, Ontario M5J 2J5
Slogan / Motto A gift they'll actually use
Description Royal Bank of Canada was incorporated as a chartered bank in 1869. It offers financial services in more than 50 countries.
Wells Fargo & Co. 420 Montgomery Street San Francisco, CA 94104
Description Founded in 1852, Wells Fargo is a bank offering financial services in almost 6,200 locations throughout the United States. It is active in all but 11 states.
Mitsubishi UFJ Financial Group Inc. 1–4–5 Marunouchi, Chiyoda–ku Tokyo 100–8330, Japan
Description Formed in 2005, Mitsubishi UFJ Financial Group and its subsidiaries offer consumer business and private banking, corporate and investment banking, asset management, investor services and real estate services.
Toronto – Dominion Bank 55 King St W Toronto, ON, M5K 1A2 Canada
Description Toronto – Dominion Bank and its subsidiaries offer financial services worldwide. It was founded in 1855 as the Bank of Toronto.
Bank of Nova Scotia 44 King St West Toronto ON M5H 1H1
Description Scotiabank, founded in 1832, offers personal and commercial banking, wealth management, corporate and investment banking. It has 3,286 locations in over 55 countries.
UBS AG Bahnhof Strasse 45, Zurich, 8098, Switzerland
Description UBS is a Swiss financial services company with offices in over 50 countries. Its oldest predecessor bank was founded in 1862.
Sumitomo Mitsui Financial Group Inc. 1-2, Marunouchi 1-chome, Chiyoda-ku, Tokyo 100-0005, Japan
Slogan / Motto Lead The Value
Description Sumitomo Mitsui Financial Group is a Japanese holding company that offers financial services through its subsidiaries. It was established in 2002.
Barclays PLC 1 Churchill Place, London E14 5HP
Description Established in 1690 in London, United Kingdom, Barclays offers financial services in over 50 countries around the world. It has over 7,000 branches.
Deutsche Bank AG Taunusanlage 12, 60325 Frankfurt AM Main, Germany
Slogan / Motto Passion To Perform
Description Deutsche Bank is a Gerrnan global universal bank founded in 1870. It has over 2,900 branches worldwide.
Banco Bilbao Vizcaya Argentaria S.A. Pza. San Nicolas, 4. Bilbao, VIZ 48005. Spain
Description BBVA, who's oldest predecessor bank was founded in 1857, is a Spanish banking company with 7,359 branches globally.
Mizuho Financial Group Inc. Otemachi Tower 1-5-5, Ote-machi. Chitoda-ku, TKY 100-8176. Japan
Description Established in 2003, Mizuho Financial Group is a bank holding company. It is active globally, through its subsidiaries Mizuho Bank, Mizuho Securities and DIAM Asset Management.
Canadian Imperial Bank of Commerce 199 Bay St Commerce Crt O Toronto, ON, M5L 1A2 Canada
Description CIBC was founded in 1961 with the merger of two Canadian banks established in 1867 and 1875, respectively. It operates 1,129 branches in Canada, the United States, the United Kingdom, Asia and the Carribean.
- Help our clients achieve what matters to them
- Create an environment where all employees can excel
- Make a real difference in our communities
- Generate strong total returns for our shareholders
Credit Suisse Group Paradeplatz 8. Zuerich, 8070. Switzerland
Description Credit Suisse is a Swiss bank with over 530 offices in more than 50 countries. It was established in 1856.
Lloyds Banking Group PLC 25 Gresham Street London EC2V 7HN
Slogan / Motto Helping Britain prosper
Description Lloyds Banking Group offers, through its different brands, retail, commercial and corporate banking, general insurance, life, pensions and investment provision. Although the Group was founded in 2009, its oldest constituent company, Lloyds Bank, was founded in 1765.
BB & T Corp. 200 West Second Street Winston-Salem, NC 27101
Description BB & T, founded in 1872 as Branch and Hadley, offers financial services in 1,842 locations within 12 U.S. states and the District of Columbia.
HDFC Bank Ltd. HDFC Bank House, Senapati Bapat Marg Lower Parel (W), Mumbai – 400 013
Description Incorporated in 1994, HDFC Bank operates 3,600 locations throughout India.
KB Financial Group Inc. 84, Namdaemun-Ro, Jung-Gu SEOUL, 100845. South Korea
Slogan / Motto Together for your life
Description KB Financial Group is a South Korean financial institution with nine domestic subsidiaries and four international ones. It was founded in 2008 and is active in South Korea, Hong Kong, England and Cambodia.
Royal Bank of Scotland Group PLC 36 St Andrew Square, Edinburgh, United Kingdom, EH2 2YB
Slogan / Motto Building Tomorrow
Description The Royal Bank of Scotland, RBS, was founded in 1727 and operates mainly in the UK. It also has offices in the rest of Europe, Asia, the Middle East and North America.
Banco de Chile 251 Ahumada, Santiago, Chile
Description Founded in 1893, Banco de Chile offers banking products and services in over 400 locations in Chile. It also has a representative office in Beijing, China.
CorpBanca S.A. Rosario Norte 660, 7th Floor Las Condes, Santiago, Chile
Description CorpBanca, founded in 1871 as Banco de Concepcion, is a Chilean bank with 70 branches nationwide and one representative office in Spain.