For your investment bank or management firm, articulating your mission statement is the first step in differentiating your company’s investment philosophy from your competitors’. Your marketing collateral is not complete without a mission statement that provides the thinking behind the process your asset managers and investing managers use to take advantage of compelling investing storylines.

Goldman Sachs Group Inc. Goldman, Sachs & Co. 200 West Street New York, NY 10282 United States

Description Founded in 1869, Goldman Sachs has offices in 34 countries worldwide. It offers multiple financial services, including investment banking, securities and investment management.

Mission Statement Goldman Sachs commits people, capital and ideas to help our clients, shareholders and the communities we serve to grow.

Morgan Stanley Morgan Stanley 1585 Broadway New York, NY 10036

Description Morgan Stanley serves as a financial advisor for investors, companies and governments. It was established in 1935 and operates locations in 31 countries worldwide.

Mission Statement Morgan Stanley's mission is to provide our clients with the finest financial thinking, products and execution. This means setting the highest standards for behaviors that embody our business principles.

Nomura Holdings Inc. 1-9-1 Nihonbashi, Chuo-ku, Tokyo 103-8645, Japan

Description Nomura Holdings, member of the Nomura Group, was founded in 1925 as a bond house. It offers financial services worldwide.

Mission Statement We are committed to enriching society by delivering superior investment services. We are not afraid to continually challenge conventional wisdom and actively encourage change in order to pursue growth. We are committed to putting our clients at the heart of our business, developing and maintaining long-standing relationships based on trust. We are one firm, committed to delivering the full range of our capabilities, knowledge and resources to meet the needs of our clients. We respect diversity and value differences of opinion.

Charles Schwab Corp. 215 Fremont Street San Francisco, CA

Description Charles Schwab Corp., established in 1971, offers securities, brokerage, banking, money management and financial advisory services through its subsidiaries. It has over 300 branches.

Mission Statement To empower individual investors to take control of their financial lives, free from the high costs and conflicts of traditional brokerage firms.

Ameriprise Financial Inc. 1099 Ameriprise Financial Center Minneapolis, MN 55474, United States

Description Founded in 1894, Ameriprise offers wealth advice and management, annuities and protection and asset management. It is globally active, with offices in the US, Europe and Asia-Pacific.

Mission Statement To help people feel confident about their financial future.

Intercontinental Exchange Inc. 5660 New Northside Dr Atlanta, GA

Description The Intercontinental Exchange is a network of regulated exchanges and clearinghouses serving financial and commodity markets. It is made up of 11 exchanges.

Mission Statement Provide safe and sound central counterparty services to reduce systemic risk in an efficient and compliant manner while generating positive returns for shareholders.

NYSE Euronext Postbus 19163 1000 GD Amsterdam

Description Euronext is a pan-European exchange, created in 2000. It operates in the Netherlands, Belgium, France, Portugal and the UK.

Mission Statement Euronext is a market place whose first mission consists of financing the real economy. It aims at offering companies financing solutions, ensuring security and transparency of operations and transactions.

Raymond James Financial Inc. 880 Carillon Parkway St. Petersburg, FL 33716

Description Founded in 1962, Raymond James, is a holding company offering, through its subsidiaries, investment and financial planning. It has more than 2,500 offices worldwide.

Mission Statement Our business is people and their financial well-being. Therefore, in the pursuit of our goals, we will conduct ourselves in accordance with the following precepts: Our clients always come first.

Lazard Ltd. Clarendon House 2 Church Street Hamilton Hm II, Bermuda

Description Lazard offers financial advisory and asset management through 43 locations in 27 countries. It was founded in 1848.

Mission Statement To offer clients superior advice in a variety of financial sectors.

Jefferies Group Inc. 520 Madison Avenue 10th Floor New York, NY 10022 USA

Description Founded in 1962, Jefferies Group offers capital markets and financial advisory services, institutional brokerage and securities research, and wealth management. It has offices in over 30 cities worldwide.

Mission Statement To provide quality services to its customers while maintaining the highest standards of ethical behavior.

Stifel Financial Corp. 501 N. Broadway St. Louis, MO 63102

Slogan / Motto Firm Of Choice. Advisor Of Choice. Investment Of Choice.

Description Stifel provides securities brokerage, investment banking, trading, investment advisory and other financial services. It was founded in 1890 and its subsidiaries have locations in the US and Europe.

Mission Statement To become the Firm of Choice for employees, the Advisor of Choice for clients, and the Investment of Choice for shareholders.

Greenhill & Co. Inc. 300 Park Avenue New York NY 10022 United States of America

Description Founded in 1996, Greenhill offers financial advice through 13 offices worldwide. Clients include the US Department of the Treasury, the Australian Government, GlaxoSmithKline and Tesco.

Mission Statement Providing financial advice on significant mergers, acquisitions, restructurings, financings and capital raising to corporations, partnerships, institutions and governments.

Investment Technology Group Inc. One Liberty Plaza 165 Broadway New York, NY 10006

Description Founded in 1987, ITG is an independent execution and research broker. It operates 15 locations in 9 countries.

Mission Statement At ITG, our mission is to help clients achieve best possible execution. We've been proving it to our clients every day for 27 years as a pioneer in providing dark liquidity. And from the start, we've delivered world-class technology as well as wide-open visibility into how we help reduce trading costs. We continually measure and share performance parameters with our clients, including how, where, and when their orders were filled, plus price, fees, commissions, and more.

Piper Jaffray Cos. 800 Nicollet Mall Suite 1000 Minneapolis, MN 55402

Description Piper Jaffray, founded in 1895, is a full-service investment bank and asset management company. It has 44 offices in the US, one in London, UK and one in Zurich, Switzerland.

Mission Statement Our mission is clear – we are building a leading international middle market investment bank and institutional securities firm.

FXCM Inc. 55 Water St., 50th Floor, New York, NY 10041 USA

Description FXCM Inc. is the parent company of FXCM Holdings, which in turn serves as the holding company for Forex Capital Markets. FXCM provides online foreign exchange trading and related services and has offices in the US, the UK, Germany, France, Italy, Greece, Australia, China and Japan.

Mission Statement As we move forward in 2011, our new Tsim Sha Tsui Investor Centre marks another step in the company's mission to make forex trading accessible to all investors in Hong Kong. This new office replicates the high standards of customer service provided at our central Hong Kong office and extends these services to new traders with the added convenience of another accessible location.

GAIN Capital Holdings Inc. Bedminster One Suite 11, 135 US HWY 202/206 Bedminster, NJ 7921 United States

Description Founded in 1999, GAIN Capital Holdings is the parent company for, Galvan Research and Trading, Daniels Trading, Futures Online, Gain Capital and GTX. It provide liquidity, technology, and trading support for online and voice trading.

Mission Statement GAIN Capital was founded in 1999 with a clear mission to provide traders with low cost access to foreign exchange markets. Since then, GAIN Capital has expanded its product offering and global reach, and now provides a diverse mix of both retail and institutional investors access to thousands of OTC and exchange-traded markets.

FX Alliance Inc. 3 Times Square New York, NY 10036

Description Thomson Reuters FXall is an electronic foreign exchange platform. It caters to active traders, asset managers, corporate treasurers, market makers and intermediaries.

Mission Statement Thomson Reuters Eikon Messenger is built on open-based standards and offers a secure, federated messaging system that through the integration of FXall further drives the Company's mission to more effectively bring together sell-side and buy-side communities.

3X Inverse Gold ETN Velocityshares 19 Old Kings Highway S Darien, CT 06820

Slogan / Motto Delivering innovative, efficient and intelligent products

Description 3X Inverse Gold ETN Velocityshares is a risk management company dealing in volatility, metals and energy products.

Mission Statement VelocityShares® is dedicated to providing sophisticated investors with unique solutions for portfolio and trading risk management

AdvisorShares Sunrise Global Multi-Strategy ETF 4800 Montgomery Lane Suite 150 Bethesda, Maryland, 20814

Slogan / Motto Actively Managed ETFs

Description AdvisorShares Sunrise Global Multi-Strategy ETF is an investment company which helps people manage their money

Mission Statement The mission of AdvisorShares is to innovate not only our products but also how we service and communicate to our shareholders. We intend to provide transparency to ensure products are appropriately valued and traded in the market, and offer a diversified selection of investment strategies to facilitate what we believe to be true diversification for our shareholders.

Ares Capital Corporation 3340 Peachtree Road NE Suite 1660 Atlanta, GA 30326

Description Ares Capital Corporation is a specialty finance firm that is a non-diversified, closed-end management investment company. It is managed by an external adviser, Ares Capital Management LLC. It does its investments in the US middle market companies.

Mission Statement Our mission is to create long-term value for our shareholders through an attractive dividend(1) and solid investment performance across economic cycles.

Atlanticus Holdings Corporation Five Concourse Parkway Suite 400 Atlanta, GA 30328

Description Atlanticus Holdings Corporation ("Atlanticus") is a financial holding company with investments mainly in companies centered on providing financial services such as credit card lending, auto lending, retail finance and loan serving and portfolio acquisitions. With headquarters in Atlanta, Georgia, they also have offices in the following cities: Lake Mary, FL, Las Vegas NV, Crawley, United Kingdom, London, United Kingdom and Chennai, India

Mission Statement Atlanticus Holdings Corporation ("Atlanticus") is a financial holding company with investments primarily in companies focused on providing financial services. Our subsidiaries offer a broad array of financial products and services.

Barclays Inverse US Treasury Composite ETN 745 7th Avenue New York NY 10019 United States

Slogan / Motto We move, lend, invest and protect money worldwide.

Description Barclays PLC is a provider of various financial products and services globally. It mainly operates in UK Retail and Business Banking, Europe Retail and Business Banking, Africa Retail and Business Banking, Investment Bank, Corporate Banking, wealth and Investment Management segments, as well as Barclaycard. It was founded in 1985 and is based in London, United Kingdom.

Mission Statement To be an innovative, customer-focused Group that delivers superb products and services, ensures excellent careers for our people and contributes positively to the communities in which we live and work.

Diamond Hill Investment Group, Inc. 325 John H. McConnell Blvd Suite 200 Columbus, Ohio 43215

Description Diamond Hill is an investment management company, founded in 2000 and based in Columbus, Ohio.

Mission Statement Our Mission At Diamond Hill, we serve our clients by providing investment strategies that deliver lasting value through a shared commitment to our intrinsic value-based investment philosophy, long-term perspective, disciplined approach and alignment with our clients’ interests.

Fifth Street Asset Management Inc. 777 West Putnam Avenue 3rd Floor Greenwich, CT 06830

Slogan / Motto Where Partnership Meets

Description Fifth Street Finance Corp. is a business development firm that specializes in a range of investments in the middle market, first and second lien debt financing, and bridge financing primarily by private equity sponsors. It is managed and advised externally by Fifth Street Management LLC.

Mission Statement Our mission is to continue to build a leading alternative asset management firm with a core focus on credit solutions and to be admired in the marketplace for our ideas, talent and integrity.

Financial Engines, Inc. 1050 Enterprise Way, 3rd Floor Sunnyvale, CA 94089

Slogan / Motto Retirement help for life

Description Financial Engines Inc. and its subsidiaries, focus on providing independent and technological portfolio management services and retirement income service as well as advice on investment to members of contribution plans that are employer-sponsored in the United States. It also offers personalized plans for investors on saving and investing, and offers assessment of retirement income requirements. It was founded in 1996.

Mission Statement Our mission has never wavered: We help people with saving, investing, and retirement income so they can enjoy the retirement they’ve dreamed about.

First Trust BICK Index Fund 120 E. Liberty Drive Suite 400 Wheaton, Il 60187

Description First Trust Portfolios L.P. and its affiliate First Trust Advisors L.P. (collectively “First Trust”) were founded in 1991 in Wheaton, Illinois. This investment company specializes in Unit Trusts, ETFS, Variable Annuities, Closed-End Funds, Mutual Funds, Structured Products, 401(k), and Managed Accounts, as well offering regular research and commentary on the markets

Mission Statement to offer investors a better way to invest

GSV Capital Corp GSV Capital Corp. The Pioneer Building 2925 Woodside Road Woodside, CA 94062 USA

Slogan / Motto Global Silicon Valley

Description GSV Capital is an asset and investment management company.

Mission Statement GSV Capital’s mission is to identify and invest in the premier VC backed private companies in the marketplace today — at attractive valuations.