Multinational Bank Mission Statements

As a multinational bank executive, chances are that you're here for ideas on refreshing your mission statement versus starting from scratch. An effective mission should be the centerpiece of any repositioning effort and drive your strategy. It should also be easily understood by clients and employees from a wide range of cultures. Read the examples below from the world's top banks to see how they've crafted their missions.

JPMorgan Chase & Co.

270 Park Avenue, Midtown, Manhattan, New York City

Description

JPMorgan Chase & Co offers financial services, investment banking, financial transaction processing, asset management and private equity in more than 60 countries. It started its existence as The Manhattan Company, in 1799.

Mission Statement

Doing only first-class business, and that in a first-class way

Rating: 1.3. From 3 votes. Show votes.
Please wait...

Citigroup Inc.

399 Park Avenue New York, NY 10043

Slogan / Motto

Responsible Finance

Description

Citi is a global financial group established in 1812 as City Bank of New York. It is active in over 160 countries worldwide.

Mission Statement

We strive to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible. Citi works tirelessly to serve individuals, communities, institutions and nations. With 200 years of experience meeting the world's toughest challenges and seizing its greatest opportunities, we strive to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible. An institution connecting over 1,000 cities, 160 countries and millions of people, we are your global bank; we are Citi.

Rating: 1.3. From 3 votes. Show votes.
Please wait...

Bank of America Corp.

100 North Tryon Street, Charlotte, NC 28255

Slogan / Motto

Building Better Money Habits™

Description

Bank of America offers financial services through locations in more than 40 countries. Its first heritage bank, The Massachusetts Bank, was founded in 1784

Mission Statement

Connecting people to what matters most through lending, investing and giving

Rating: 1.7. From 3 votes. Show votes.
Please wait...

Royal Bank of Canada

Suite 600, 200 Bay Street Toronto, Ontario M5J 2J5

Slogan / Motto

A gift they'll actually use

Description

Royal Bank of Canada was incorporated as a chartered bank in 1869. It offers financial services in more than 50 countries.

Mission Statement

We're here to help our clients and communities build a better future.

Rating: 2.3. From 3 votes. Show votes.
Please wait...

Wells Fargo & Co.

420 Montgomery Street San Francisco, CA 94104

Description

Founded in 1852, Wells Fargo is a bank offering financial services in almost 6,200 locations throughout the United States. It is active in all but 11 states.

Mission Statement

Our product is service. Our value added is financial advice and guidance. Our competitive advantage is our people.

Rating: 2.0. From 4 votes. Show votes.
Please wait...

1 2 3 4 5
GET HELP WRITING