Your mission should be the unifying branding statement to engage prospective clients from a wide range of backgrounds, assuring them that your bank can provide for their financial management needs. Read the missions below from top commercial banks to get ideas on positioning your bank brand for superior results.

HomeStreet, Inc. 2000 Two Union Square, 601 Union Street, Seattle, WA 98101

Description HomeStreet is a financial company operating in Mortgage Banking and Commercial and Consumer Banking. Its products are available to customers in the Western United States and Hawaii.

Mission Statement We work together to combine our customer knowledge, local market experience, and financial expertise to deliver financial services people want. When they want them. The way they want them.

Grupo Financiero Galicia S.A. Torre Latitud Ave. Lázaro Cárdenas No. 2225 L.501 (Piso 5) Col. Valle Ote., San Pedro Garza Garcia, N.L., México. C.P. 66269

Description Grupo Financiero Galicia S.A.is a financial holding company in Argentina and is also involved in banking and insurance.

Mission Statement Our main objective is to be one of Argentina’s leading comprehensive financial services companies while continuing to strengthen Banco Galicia’s position as one of Argentina’s leading banks.

Banner Corporation 950 W. Bannock St., Ste. 100 Boise, Idaho 83702

Description Founded in 1890, Banner Bank is a community bank that provides consumer, small business and middle market banking, residential and commercial real estate lending and financial services including industry specializations and international trade finance. The company is headquartered in the western U.S. and has more than 200 locations throughout Washington, Oregon, California, Idaho and Utah. It recently announced AmericanWest Bank has agreed to merge into Banner Bank.

Mission Statement Banner Bank is a dynamic full-service Northwest financial institution, operating safely and profitably within a framework of shared integrity. Working as a team, we will deliver superior products and services to our valued clients. We will emphasize strong client relationships and a high level of community involvement. We will provide a culture which attracts, empowers, rewards and provides growth opportunities for employees. Our success will build long-term shareholder value.

BBCN Bancorp, Inc. 3600 Wilshire Blvd., Suite 100-A Los Angeles, CA 90010

Slogan / Motto By building trusting partnerships with our customers, we will grow to become the leading Asian-American bank in the United States.

Description Headquartered in Los Angeles, BBCN Bank, a merging of Center Bank and Nara bank, has been serving a Korean community in the U.S. and a diverse mix of customers since 1986. The company has over 55 full-service branches and Loan Production Offices throughout the nation through which they provide small business lending, C&I lending, and international trade finance services for small and midsize businesses.

Mission Statement Our mission is to be a strong banking partner to middle market and small businesses, their owners and our communities by providing high-quality financial products and services.

1st Century Bancshares, Inc 1st Century Bank, N.A. 1875 Century Park East, Suite 1400, Los Angeles, CA 90067

Slogan / Motto IT IS WHO YOU KNOW

Description 1st Century Bancshares, Inc is a bank that provides personalised banking services to family owned businesses, their owners, enterprenuers, real estate and professionals in various fields.

Mission Statement 1st Century Bank is committed to instant attention, supported by state-of-the-art technologies. Flexibility, whenever possible, to accommodate the unique needs of each customer.

Beneficial Mutual Bancorp, Inc. Devon Village Shopping Center 821 West Lancaster Avenue 19087

Description Beneficial Mutual Bancorp, Inc. is a bank holding company for Beneficial Bank which offers commercial and consumer banking services to small businesses, non-profit organizations and individuals in the Southern New Jersey and Philadelphia area. It also provides depository products including noninterest bearing demand deposits and comprise individual checking accounts, interest bearing demand accounts e.g. NOW, municipal, money market accounts; savings accounts and certificates of accounts, among others. It was founded in 1853 and is based in Philadelphia.

Mission Statement As a corporate citizen in the greater Philadelphia and Southern New Jersey region, Beneficial Bank and its employees share a commitment to utilize our resources and skills to assist our neighbors. Together, we can foster an environment that helps our community and local residents achieve their goals. Beneficial works closely with community-based organizations and local governments in developing initiatives to assist low- to moderate-income neighborhoods and families. It is our mission to meet the credit needs of our community while maintaining sound non-discriminatory standards.

BofI Holding, Inc. 4350 La Jolla Village Drive, Suite 140 San Diego, CA 92122

Description BofI Holding, Inc. is a holding company for Bofl Federal Bank, which focuses on providing business and consumer banking products through the internet in the United States. It offers various depository products such as savings accounts, demand accounts, time deposits and consumer as well as business checking accounts. The company was incorporated in 1999, and it’s headquartered in San Diego, California.

Mission Statement Our mission is to establish a highly efficient, customer focused, technologically sophisticated, innovative and resilient branchless bank that provides the best environment for experienced leaders to develop a diversified portfolio of lending, fee generation, and deposit businesses that deliver distinctive value to each of our customers within a risk conscious corporate structure that provides best-in-class operational and risk management support, strategic consulting, and financial management capabilities.

BOK Financial Corporation P.O. Box 2300 Tulsa, OK 74192

Description BOK Financial Corporation is a financial holding company that offers various financial products and services in Texas, Oklahoma, Northwest Arkansas, Arizona, Kansas, Missouri, New Mexico and Colorado. It has three segments of operation: Commercial Banking, Wealth Management and Consumer Banking. The company was founded in 1910 and it is headquartered in Tulsa, Oklahoma.

Mission Statement BOK Financial is dedicated to creating value for its clients, shareholders, employees and communities

Capital Bank Financial Corp. 30480 Overseas Hwy Big Pine Key, FL 33043

Slogan / Motto Let Us Help You!

Description Headquartered in Coral Gables, Florida, Capital Bank was established by Capital Bank Financial Corp. (formerly North American Financial Holdings, Inc.), a bank holding company incorporated in the state of Delaware in 2009. It offers personal and business banking services through its network of locations in Florida, North and South Carolina and Tennessee.

Mission Statement Capital Bank’s mission is to provide customers with value-added financial solutions and in so doing generate strong and consistent returns for our shareholders.

Ameris Bancorp 24 Second Avenue SE | Moultrie, GA 31768

Slogan / Motto Providing sound financial service and exceptional service since 1971.

Description Ameris Bancorp is a community banking company that provides financal services in Georgia, Alabama, Florida and South Carolina.

Mission Statement The mission of Ameris Bank is to be a major financial service provider through empowered employees creating a positive community impact and delivering a competitive shareholder return.

U.S. Bancorp 800 Nicollet Mall Minneapolis, MN 55402

Slogan / Motto All of us serving you.

Description U.S. Bancorp is the parent company of U.S. Bank, which was founded in 1863. It has 3,083 offices in 25 U.S. states.

Mission Statement We put the power of US to work for you

PNC Financial Services Group Inc. One PNC Plaza, 249 Fifth Avenue. Pittsburgh, Pennsylvania 15222-2707

Description Established in 1852, PNC offers diversified financial services in the United States. It has over 2,700 branches in 19 states and the District of Columbia.

Mission Statement For more than 160 years, PNC has been committed to providing our clients with great service and powerful financial expertise to help them meet their financial goals. We are proud of our longstanding history of supporting not only our customers but also our communities, employees and shareholders.

SunTrust Banks Inc. 303 Peachtree St Ne Atlanta, GA, 30308

Description SunTrust Banks offers financial services through 1,473 branches located in Southern United States. Its oldest predecessor bank was founded in 1891.

Mission Statement To help people and institutions prosper by providing financial services that meet the needs, exceed the expectations, and enhance the lives of our clients, communities, colleagues, and ultimately our shareholders.

M&T Bank Corp. One M&T Plaza 8th Floor Buffalo, NY

Slogan / Motto Understanding what’s important

Description Founded in 1856, M&T Bank offers financial services in more than 700 offices in the states of New York, Maryland, Pennsylvania, District of Columbia, Virginia, West Virginia, New Jersey, Florida, Delaware and Toronto, Canada.

Mission Statement Our core mission: to provide crucial banking services to our customers and communities.

Regions Financial Corp. 1900 Fifth Avenue North Birmingham, AL 35203

Description Founded in 1971 as First Alabama Bancshares, Regions Financial Corp offers financial services through over 1,700 offices, located in 16 U.S. states

Mission Statement Make life better. Make life better for associates. Make life better for our customers. Make life better for our communities

Comerica Inc. 717 Main St # Mc6404 Dallas, TX, 75201

Description Comerica, established in 1849 as Detroit Savings Fund Institute, is active in the United States, Canada and Mexico. It operates 481 banking locations in Texas, Arizona, California, Florida and Michigan.

Mission Statement Comerica focuses on relationships, and helping people and businesses be successful.

New York Community Bancorp Inc. 8772 Boynton Beach Blvd, Boynton Beach, FL 33472, United States

Description New York Community Bancorp is the holding company for New York Community Bank, which operates in New York, New Jersey, Florida, Ohio and Arizona. New York Community Bank has over 240 locations in these states.

Mission Statement The mission of New York Community Bancorp, Inc. is to create shareholder value by consistently delivering the thrift industry’s top financial performance, and by providing those who live and work in the New York metro region with easy access to the full range of financial products and services they seek.

First Republic Bank 111 Pine Street San Francisco, CA 94111

Slogan / Motto It’s a privilege to serve you.

Description First Republic offers banking products in the states of California, Oregon, New York, Massachusetts, Connecticut and Florida. It was founded in 1985 and has 68 offices in the United States.

Mission Statement Our mission is simple: To provide extraordinary service, in an extraordinary way.

First Horizon National Corp. 165 Madison Avenue Memphis, TN 38103

Slogan / Motto A tradition of financial excellence 150 years in the making.

Description First Horizon National Corporation is a financial holding company. Its core businesses are First Tennessee Bank, with over 170 branches in and around the state of Tennessee, and FTN Financial, which operates globally through 21 offices.

Mission Statement The Company’s vision is to be a premier national financial services company, dedicated to creating the highest levels of value and producing long-term levels of industry-leading profitability and growth.

City National Corp. City National Plaza 555 South Flower Street Los Angeles, CA 90071

Slogan / Motto The way up.

Description City National Corp is the holding company for City National Bank, which offers financial services through 75 offices in the states of California and Nevada and the cities of New York, Nashville and Atlanta. It was founded in 1954.

Mission Statement City National’s mission is to provide the ultimate banking experience for successful entrepreneurs and professionals through an uncommon dedication to extraordinary service, proactive advice and total financial solutions.

Prosperity Bancshares Inc. Prosperity Bank Plaza 4295 San Felipe Houston, Texas 77027

Description Established in 1983, Prosperity Bancshares Inc. is the parent company of Prosperity Bank, which operates 245 locations throughout the state of Texas.

Mission Statement • Smile • Greet the Customer by Name • Try to say “YES” instead of no!

F.N.B. Corp. One North Shore Center Pittsburgh , PA 15212

Description Established in 1864, First National Bank, the main subsidiary of F.N.B. Corporation, offers financial services in the states of Pennsylvania, Ohio, Maryland and West Virginia. It operates over 280 locations.

Mission Statement The F.N.B. Mission defines Why We Are Here. Knowing why we exist creates a common purpose that brings every employee, regardless of role or affiliation, together to achieve our Mission: To help our customers achieve economic success and financial security by building enduring relationships based on trust and integrity To build a workforce where employees can learn, grow and prosper as contributing members of a winning team To create long-term value for our shareholders To improve the quality of life in the communities we serve

TCF Financial Corp. 200 Lake Street East Wayzata, MN 55391-1693

Description TCF is a bank holding company with operations in all 50 U.S. states and in Canada. Its main subsidiary, TCF Bank, has 382 branches in Minnesota, Illinois, Michigan, Colorado, Wisconsin, Indiana, Arizona and South Dakota.

Mission Statement to be the most convenient bank in the markets we serve

Webster Financial Corp. 145 Bank St Waterbury, CT, 06702

Slogan / Motto Living Up To You

Description Webster Financial Group is the parent company of Webster Bank. Webster Bank operates 164 locations in the states of Connecticut, New York, Massachusetts and Rhode Island.

Mission Statement Webster Business Credit will be the provider of choice for asset based financing and value added financial services to middle market companies. We are committed to build partnerships with our borrowers and to provide a superior level of customer service.

Synovus Financial Corp. 12450 Roosevelt Blvd N St Petersburg FL 33716

Description Synovus Bank, the main subsidiary of Synovus Financial Corp, was founded in 1888. It is a community bank with operations in Alabama, Florida, Georgia, South Carolina and Tennessee.

Mission Statement Synovus Bank will build the finest financial services organization serving the west coast of Florida by establishing long-term, diversified customer relationships, through the best and most experienced professionals in the industry. Our success will be guided within a culture of compassion for our team members, a personal commitment to the Customer Covenant for service excellence and a results-oriented dedication to superior performance for our shareholders.

Old National Bancorp One Main Street Evansville, IN 47708

Description Old National Bancorp is a financial holding company active in Indiana, Illinois, Kentucky and Michigan. Its subsidiary, Old National Bank, was founded in 1834 and has over 150 branches.

Mission Statement To consistently exceed the expectations of our clients, associates and shareholders.

BancorpSouth Inc. 2910 West Jackson Street Tupelo, MS 38801

Description BancorpSouth Inc is the holding company for BancorpSouth Bank, which was founded in 1866 as Raymond Trice and Company. It offers commercial banking, trust and insurance services in 290 offices in Southern and Easterrn United States. Louisiana, Florida, Missouri and Illinois

Mission Statement To be the leading financial services company in our markets, close to the customer and focused on the communities we serve. To maximize shareholder value through consistently strong earnings performance, strong market share, and maintenance of high quality assets. To continuously transform BancorpSouth into a more diverse and comprehensive financial services company. To be our customer’s provider of choice for financial services, a multi-faceted relationship providing value to both the customer and our company. To provide an inspiring career opportunity for dedicated professionals.

Flagstar Bancorp Inc. 301 West Michigan Avenue, MS 4-501 Jackson, MI 49201

Slogan / Motto Local matters.

Description Flagstar Bank, the main subsidiary of Flagstar Bancorp, is banking company with over 100 branches in the state of Michigan. It was founded in 1987.

Mission Statement To enhance the banking experience and improve the financial quality of life for our customers by offering a comprehensive spectrum of products and services delivered with a genuine commitment to understanding their specific needs and financial well-being; to create value for our investors and communities; and to employ exceptional talent that fully understands, appreciates, and confirms this commitment.