Jill Perucca, Claims Manager at epb&b insurance in Portland Oregon, wanted to create a decal to be placed above their office area as a constant reminder of the companies vision and desire to serve their customers to the best of … Read More
To encourage the women of the Johns Hopkins University basketball team in Baltimore, Maryland, Head Coach, Nancy Funk, displays a new, inspirational decal on the locker room wall every year. Her choice to use the quote, “Win the Day” is an uplifting saying … Read More
The problem most of us have with writing impactful mission statements, vision statements, About Us, or other organizational descriptors is that we are too close to the topic. We end up talking about ourselves and using too much lingo. People’s … Read More
The mission statement should describe in one (two if needed) sentence how, who, where about your organization. It is also important to reveal what’s unique about your endeavor. Describing the unique aspect is like a special call for your audience, … Read More
No one knows your business or organization better than you, which is why you need help writing anchor descriptions such as mission and vision statements, a tagline, and about us. You are likely too close to the information and ideas. … Read More
Think for a moment about the amount of information coming at you each day. The messenger has but seconds to get through to you. This fact demands that you work on crafting a clear, concise message about who you are … Read More
A mission and vision statement are meant to succinctly explain the essence of your organization, cause, service, or product. When crafting the perfect mission statement, it helps to think of it like a great short story. Some of the best … Read More
As technology expanded, so did our obsession with time management (recently dubbed energy management). At the root is a desire to be happy. In our heart we hope that if the business succeeds, we’ll change the world and make a … Read More